Why FU?

FU started as a joke between friends - the kind that gets better with every glass. What began as a playful jab at “serious” wine became something real: a bold, unapologetic label that celebrates great drops without the pretence.

FU doesn’t whisper sophistication - it winks at it. Crafted for those who know good taste when they sip it but don’t need to brag about it, FU is for the effortlessly confident and beautifully unfiltered.

Every bottle is a small rebellion - smooth where it counts, bold where it matters, and ready to turn any moment into a story worth telling. So go on - raise your glass, take a sip, and join the movement. Life’s too short for ordinary wine.